The Role:
Located along the breath-taking Dorset coastline, the Lulworth Estate is a world-renowned tourism destination and home to the iconic landmarks of Lulworth Castle, Durdle Door and Lulworth Cove. We pride ourselves on offering an exceptional visitor experience whilst preserving the natural beauty and sustainability of our landscapes and estate.
The Pricing Analyst is responsible for maximising the financial performance of the Estate’s holiday park, pub and cottage portfolio for all of the various types of accommodation we let. This role analyses and sets pricing, availability, and distribution across all pricing channels to drive occupancy and optimise revenue. The Pricing Analyst will also work closely with the marketing team, providing strategic insight to support effective campaign planning, channel optimisation, and demand generation.
This is a full time, permanent role, offering a salary between £27,000 and £29,000 per annum. It is expected that this role will develop over time into a more senior revenue management role as the function proves its value to the Estate.
Responsibilities:
Revenue & Yield Management
– Develop, implement, and monitor revenue strategies to maximise occupancy, average daily rate, and therefore revenue across all accommodation types.
– Manage pricing structures, rate plans, and promotional activity in line with demand patterns and commercial targets.
– Analyse booking pace, market trends, seasonal variations, and competitor activity to inform pricing and yield decisions.
– Produce and present regular revenue performance reports, forecasts, and recommendations to senior management.
Channel & Inventory Management
– Oversee availability and rate parity across all retail channels, including Online Travel Agents, our own website, and third-party partners.
– Manage channel allocations and ensure the Estate’s inventory is optimally distributed to maximise conversion and profitability.
– Maintain consistent and accurate content, imagery, and messaging across all channels and booking platforms.
Website & Direct Sales Optimisation
– Collaborate with the internal teams to enhance direct booking performance.
– Monitor conversion metrics and user behaviour to identify opportunities.
– Support development of website promotional campaigns, packages, and book-direct incentives.
Marketing Collaboration & Strategic Input
– Provide data-driven insights to guide marketing spend, campaign timing, and audience targeting.
– Support development of annual sales and pricing strategies aligned with the Estate’s commercial goals.
– Identify emerging travel and consumer trends to support long-term forecasting and product development.
Data, Reporting & Insights
– Maintain accurate revenue data and dashboards for ongoing performance monitoring.
– Conduct post-campaign revenue analysis to assess effectiveness and ROI.
– Lead development of budgeting and forecasting processes for accommodation revenue streams.
Personal Attributes:
– Commercially driven, with a proactive approach to identifying revenue opportunities.
– Detail-focused with excellent organisational skills.
– Comfortable making confident decisions based on data.
– Collaborative mindset with the ability to work across teams including marketing, operations, and reservations.
If this sounds like the role for you, apply today with your CV and covering letter to recruitment@lulworth.com.
Skills, Experience and Qualifications:
- Essential - excellent analytical skills with the ability to interpret complex data into actionable insights.
- Desirable - experience with Property Management Systems, channel managers, and Online Travel Agent extranets.
- Desirable - experience within a multi-site or mixed accommodation environment.
- Desirable - understanding of digital marketing, SEO/SEM, and conversion optimisation.
- Desirable - proficiency in BI tools or advanced Excel skills.
- Desirable - previous experience in revenue analysis and pricing within hospitality, hotels, holiday parks, or self-catering accommodation.
We reserve the right to close this position before the published closing date, should the need occur. We therefore advise that you complete and submit your application as soon as possible.
Please add recruitment@lulworth.com to your list of safe senders to ensure that any correspondence from us does not go directly into your spam folder.
You will be asked to provide evidence of all the qualifications listed on your application form at interview.
Reference:
DD04
Status:
Full Time
Hours:
5 days/40 hours per week
Pay:
Competitive dependent on skills, experience, knowledge and qualifications
Pay Type:
Salary
Interview Date:
TBD
Closing Date:
16/04/2026 12:00 am